Prior to the 2017 Solar Eclipse, W+K teamed up with Chiquita to announce the once-in-a-lifetime event of Chiquita creating a banana shaped sun as the moon moved between the earth and the sun. The moment was celebrated with a series of activations, including a website, thebananasun.com, serving as the hub for all things banana-sun related, a series of web films, a Chiquita chat bot on facebook messenger, a big banana OOH installation near the flatiron building in NYC, and banana shaped eclipse viewing glasses.
Prior to the 2017 Solar Eclipse, W+K teamed up with Chiquita to announce the once-in-a-lifetime event of Chiquita creating a banana shaped sun as the moon moved between the earth and the sun. The moment was celebrated with a series of activations, including a website, thebananasun.com, serving as the hub for all things banana-sun related, a series of web films, a Chiquita chat bot on facebook messenger, a big banana OOH installation near the flatiron building in NYC, and banana shaped eclipse viewing glasses.
SCOPE BRAND ID, COLLATERAL, DIGITAL
STUDIO WIEDEN & KENNEDY
ROLE LEAD DESIGNER
CREATIVE DIRECTORS MIKE WEIHS & MIKE EGAN
ART DIRECTORS BECCA WADLINGER & KATE DIGILIO
PROJECT MANAGEMENT SIMONE TAKASAKI
DESIGNERS DEE MAHON, ERIC REIGERT
SCOPE BRAND ID, COLLATERAL, DIGITAL
STUDIO WIEDEN & KENNEDY
ROLE LEAD DESIGNER
CREATIVE DIRECTORS MIKE WEIHS & MIKE EGAN
ART DIRECTORS BECCA WADLINGER & KATE DIGILIO
PROJECT MANAGEMENT SIMONE TAKASAKI
DESIGNERS DEE MAHON, ERIC REIGERT
