Yoplait sought the help of the design department at W+K in 2016 to help give the brand a fresh look, tone and digital presence. I was tasked with designing and art directing new Brand Guidelines and a complete yoplait.com redesign. Myself and a small team developed a design language and experience that felt fun, flexible and clear.

The use of Herb Lubalin's Avant Garde Gothic as the primary typeface was inspired by the Yoplait logo itself, which has changed little from its original 1965 version, and embodies the simplicity and playfulness that the brand was seeking.

SCOPE BRAND GUIDELINES, WEBSITE

STUDIO WIEDEN & KENNEDY

ROLE LEAD DESIGNER & ART DIRECTOR

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PRODUCER AMY RUTH MARSH

DEVELOPMENT PARTNER WINTR